Cat Deeley is the new face and hair of Pantene Pro V and will star in their new ad campaign from August 1st.
The one-time SMTV presenter will be encouraging British women to "swoosh" their hair from side to side, just like in the good old days.
Yeah, but can Cat cut it like THESE ladies....?
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Over the next 6 months Cat will be calling on everyone to swish their hair, culminating in a "world record breaking swish" in December at the Clothes Show Live in Birmingham where Cat was first discovered as a model.
Ew. I don't mind Cat swooshing her lovely locks. But what about all those dirty, dry shampoo-using types at the Clothes Show Live, spreading their dead skin cells far and wide?
Still, excited about her new role, (and the nice pay packet that came with it), Cat said: “Has your hair ever felt so good you can’t help but swish it? - you know that elusive ‘swish’, when hair moves perfectly. It’s that beautiful, healthy looking, enviable hair that we all want – that’s what you get with new Pantene Pro-V Aqua Light.”
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